A boy is about to step off of his school bus when he's notices a girl hiding in a seat and crying. He stops to give her some words of encouragement, a little wisdom about boys and a fresh Kleenex tissue.

iSpot Review — June 19, 2015

Make sure you have a Kleenex handy when you watch their latest ad, "Someone Needs One: Time for a Change." In this spot, what has to be the world's most sensitive little boy sees a girl crying on the bus and stops to comfort her. Yes, it's already sweet and very "aww" worthy, but that's not enough for Kleenex. They want you tearing through those tissues. Instead of a simple "What's wrong?" he gives a remarkably touching speech about how little boys aren't just immature and loud, they care about feelings too. Then he offers her a Kleenex and everyone watching cries.

With an iSpot Ad Effectiveness score of 9.7, it's clear this ad is a success. We know adorable ads are always a safe bet, but this one is more than just YouTube kitten video cute. It has some serious emotional depth. Kleenex, if you're trying to make people cry so they buy more tissues, we're on to you.

Advertiser Profiles
“Someone Needs One.”
Songs - Add
None have been identified for this spot
Actors - Add
Tom Ciappa ... Voice Over)
JWT (Creative Agency), VML (Digital Agency), Mindshare (Media Agency)

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