Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Kleenex TV Commercial, 'Someone Needs One: Time for a Change

A boy is about to step off of his school bus when he's notices a girl hiding in a seat and crying. He stops to give her some words of encouragement, a little wisdom about boys and a fresh Kleenex tissue.

iSpot Review — June 19, 2015

Make sure you have a Kleenex handy when you watch their latest ad, "Someone Needs One: Time for a Change." In this spot, what has to be the world's most sensitive little boy sees a girl crying on the bus and stops to comfort her. Yes, it's already sweet and very "aww" worthy, but that's not enough for Kleenex. They want you tearing through those tissues. Instead of a simple "What's wrong?" he gives a remarkably touching speech about how little boys aren't just immature and loud, they care about feelings too. Then he offers her a Kleenex and everyone watching cries.

With an iSpot Ad Effectiveness score of 9.7, it's clear this ad is a success. We know adorable ads are always a safe bet, but this one is more than just YouTube kitten video cute. It has some serious emotional depth. Kleenex, if you're trying to make people cry so they buy more tissues, we're on to you.



Advertiser
Advertiser Profiles
Tagline
“Someone Needs One.”
Songs - Add
Mood
Emotional
Actors - Add
Tom Ciappa ... Voice Over)
Characters
Agency
JWT (Creative Agency), VML (Digital Agency)

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