A boy is about to step off of his school bus when he's notices a girl hiding in a seat and crying. He stops to give her some words of encouragement, a little wisdom about boys and a fresh Kleenex tissue.
iSpot Review — June 19, 2015
Make sure you have a Kleenex handy when you watch their
latest ad, "Someone Needs One: Time for a Change." In this spot, what has to be
the world's most sensitive little boy sees a girl crying on the bus and stops
to comfort her. Yes, it's already sweet and very "aww" worthy, but that's not
enough for Kleenex. They want you tearing through those tissues. Instead of a
simple "What's wrong?" he gives a remarkably touching speech about how little
boys aren't just immature and loud, they care about feelings too. Then he
offers her a Kleenex and everyone watching cries.
With an iSpot Ad Effectiveness score of 9.7, it's clear this ad is
a success. We know adorable ads are always a safe bet, but this one is more
than just YouTube kitten video cute. It has some serious emotional depth. Kleenex,
if you're trying to make people cry so they buy more tissues, we're on to you.