In Yoplait's latest adorable ad, the company continues to get back in touch with its French roots. This time, the theme is green, and a french milk cow wearing a little green hat does the talking. In fact, he has an important announcement to make: Yoplait now has 25 percent less sugar, so you can enjoy the yogurt even more. The woman is pleased to hear this as she stands in the white and green kitchen wearing her white and green blouse and pants.

iSpot Review — June 17, 2015

"Milk Cow," the newest addition to Yoplait's campaign announcing original yogurt with 25 percent less sugar, is a charming spot that embraces Yoplait's French origins.

These ads are a new direction for Yoplait. Usually one to stick with traditional, often family-oriented themes, this whimsical approach is a definite departure and a definite stand out amongst the yogurt brands. The ad features an Audrey Tautou-esque spokeswoman and an adorably exaggerated French voice over. The spots are light, fun and quirky (note the milk cow) which makes perfect sense for a product that has always been fun and is now just a little bit lighter with 25 percent less sugar.

The beret-wearing milk cow is a perfect addition to the campaign. He delivers the news that Yoplait now has 25 percent less sugar and reassures the leading lady that it's still tasting good in a fun, non-salesy way. Adding to the overall cuteness, is the incredible setting featuring pops of bright green, for the key lime pie yogurt. The overall effect is visually striking and a treat to watch.

Here's hoping Yoplait keeps serving up these delightful new ads!



Advertiser
Advertiser Profiles
Songs - Add
None have been identified for this spot
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Active
Actors - Add
Phoebe Neidhardt ... Woman
Production
Autumn de Wilde ... Director, Chris Soos ... Director, Molly Tait ... Director
Animals
Agency
Wieden+Kennedy (Agency), Mindshare (Media Agency), Anonymous (Production Company)

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