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Powerade TV Commercial, 'Rose From Concrete' Featuring Derrick Rose

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In the powerful new Powerade ad voiced by the late rapper Tupac Shakur, one kid rides his bike through the streets of Englewood, Chicago. As he makes his way to becoming Chicago Bulls point guard Derrick Rose, Tupac urges us to not ask why "the rose that grew from the concrete had damaged petals." Instead, he says, we must celebrate the rose's strength and its ability to turn into something amazing. When it comes down to it, we're all just a kid from somewhere.

Advertiser
Powerade
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Powerade ION4 Mountain Berry Blast
Tagline
“Power Through”
Songs - Add
None have been identified for this spot
Mood
Active
Scene Location
Chicago, IL
Actors - Add
Derrick Rose ... Athlete, Tupac Shakur ... Voice Over
Agency
Wieden+Kennedy ... Agency, Wieden+Kennedy ... Creative Agency, Universal McCann (UM) ... Media Agency, Smuggler ... Production Company
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