Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Powerade TV Commercial, 'Rose From Concrete' Featuring Derrick Rose

In the powerful new Powerade ad voiced by the late rapper Tupac Shakur, one kid rides his bike through the streets of Englewood, Chicago. As he makes his way to becoming Chicago Bulls point guard Derrick Rose, Tupac urges us to not ask why "the rose that grew from the concrete had damaged petals." Instead, he says, we must celebrate the rose's strength and its ability to turn into something amazing. When it comes down to it, we're all just a kid from somewhere.

Advertiser
Advertiser Profiles
Tagline
“Power Through”
Songs - Add
Mood
Active
Scene Location
Chicago, IL
Actors - Add
Derrick Rose ... Athlete, Tupac Shakur ... Voice Over)
Production
Jaron Albertin ... Director
Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), Smuggler (Production Company)
Screenshots

More Powerade Commercials

Related Commercials


Comments

Back to top