In the powerful new Powerade ad voiced by the late rapper Tupac Shakur, one kid rides his bike through the streets of Englewood, Chicago. As he makes his way to becoming Chicago Bulls point guard Derrick Rose, Tupac urges us to not ask why "the rose that grew from the concrete had damaged petals." Instead, he says, we must celebrate the rose's strength and its ability to turn into something amazing. When it comes down to it, we're all just a kid from somewhere.

Advertiser
Advertiser Profiles
Tagline
“Power Through”
Songs - Add
None have been identified for this spot
Mood
Active
Scene Location
Chicago, IL
Actors - Add
Derrick Rose ... Athlete, Tupac Shakur ... Voice Over)
Production
Jaron Albertin ... Director
Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), Universal McCann (Media Agency), Smuggler (Production Company)
Screenshots

More Powerade Commercials
Related Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top