The same Serenity technology from Bridgestone Turanza tires that absorbs road noise is being tested with the help of Tim Duncan and Steve Nash. During the test at the Bridestone Performance Testing Center, the two basketball players bounce the balls next to a sleeping baby, passing the test.

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Tagline
“Your Journey, Our Passion.”
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None have been identified for this spot
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Funny
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Robert Almodovar ... Engineer holding iPad, Steve Nash , Tim Duncan
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Agency
Dentsu America, Inc. (Agency), Publicis Dallas (Creative Agency), Razorfish (Digital Agency), Optimedia (Media Agency)

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