This commercial features Mike Rowe sitting at a table enjoying a messy dinner while his mom uses Viva towels to clean up his mess. His father stands behind them at a grill and cleans the surface with one of the towels to show how absorbent they are.

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Tagline
“Tough When Wet.”
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None have been identified for this spot
Mood
Funny
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Mindshare (Media Agency)

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