Introducing new Cheez-It Grooves! With the delicious cheesy taste of a Cheez-It and the crispiness of a chip, Cheez-It Grooves are the best of both worlds. Just like with regular Cheez-Its, they wait for their cheese to mature before putting it in the Grooves. But this cheese suffering from paranoid delusions, isn't quite ready yet.

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Tagline
“Real Cheese Matters”
Songs - Add
None have been identified for this spot
Mood
Funny
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Agency
Leo Burnett (Creative Agency)

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