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Cheez-It Grooves TV Spot, 'Both Worlds'

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Introducing new Cheez-It Grooves! With the delicious cheesy taste of a Cheez-It and the crispiness of a chip, Cheez-It Grooves are the best of both worlds. Just like with regular Cheez-Its, they wait for their cheese to mature before putting it in the Grooves. But this cheese suffering from paranoid delusions, isn't quite ready yet.

January 27, 2014
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Cheez-It Grooves Zesty Cheddar Ranch, Cheez-It Grooves Sharp White Cheddar
“Real Cheese Matters”
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Leo Burnett ... Creative Agency, Starcom ... Media Agency

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