iSpot Review — July 8, 2015

Inspiration to do more is baked into everything about this short TV commercial from PetSmart. The agency team packed both creative story and promotional pitch into only 15 seconds.

Executing so well in the short form is tough. It's tough when the message is singular and simple. To do it so well when delivering, both emotional inspiration in the form of owner-pet scenes, and rational persuasion in the form of deals and sales, should be all the more admired.

The job is a bit easier when we're talking puppies and pets; they are easily one of the most engaging creative elements used on TV.  Still, these brief scenes succeed by steering clear of just 'cute.' The campaign capper is a musical score and narrator approach that help make pet moments inspirational, not merely cuddly.

Instilling the viewer with a sense of inspiration allows the back-end sales pitch in the commercial to ring true and provide a branded outlet for pet owners to act on their motivation.



Advertiser
Advertiser Profiles
Promotions
Stock Up and Save Sale (expires: 03/02/2014)
Songs - Add
None have been identified for this spot
Mood
Informational
Actors - Add
Kathryn Fumie ... Voice Over)
Agency
Empower (Media Agency)

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