Greg tells a small crowd of fellow fishermen a tale of epic proportions. He paints a dramatic picture of the battle he had with a beast as long as his boat for seven hours as he moved through a furious storm in the sea. The climax of this story is reached when Greg yells at the fish, "You will not beat me!" Finally, as he regales his captivated audience, Gary the sidekick walks up with said "beast," a very small fish, and it turns out Greg may have exaggerated a bit. GEICO reminds us if you're a fisherman, you tell tales -- it's what you do.