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About 2016 Honda Pilot TV Commercial, 'The Incredible Pilot Elite'

Honda puts on a little demonstration of adaptability. The 2016 Honda Pilot is rigorously tested in different real-life situations such as a motorcycle riding up from behind, a snow storm, picking up a kid from school and even a rainbow passing overhead. The all-new Honda Pilot Elite is ready for anything.

iSpot Review — July 29, 2015

Voiced by "Wonder Years" star, Fred Savage, Honda's spot for its 2016 Pilot veers away from the traditional scenes of winding roads and picturesque locales, for a more grounded approach. If you can call a magical conveyor belt that imitates life grounded.

Reminiscent of Samsung's recent spot for the Galaxy S6: 'Life Simulator,' Honda made use of an out-of-the-ordinary testing facility to show the many features of its 2016 Pilot. Conveyor belts and cranes make things like blind spot detection and adjustable back seats much more interesting and certainly more memorable. Kudos to Honda for finding a way to keep eyes on the screen, while still keeping the focus on the product.



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Dailey & Associates (Agency), RPA (Creative Agency), RPA (Digital Agency), MediaVest (Media Agency)

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