Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2015 Lincoln MKC TV Commercial, 'Intro' Featuring Matthew McConaughey

You can never go back? Yeah, sure, but sometimes you've got to if you want to move forward. All you need is the right attitude.

iSpot Review — September 5, 2014

In this first ad from Lincoln's partnership with Matthew McConaughey, McConaughey is driving through a city nightscape and waxing philosophic about going back to where you've been to see where you're going. 

Not much is visually unique about the spot. Like other auto ads, there are pretty city lights, a pretty car and a pretty quite highway. What is unique, is the evocative score that broods and lingers, just as the copy McConaughey recites.

The closing tagline and hashtag, "Live in the Moment," reveals the overarching campaign strategy.  If this were the only ad in the campaign, there would seem to be a disconnect between the slogan and the copy about going back; but the other two TV commercials that follow in the campaign illustrates a longer story that may very well conclude with telling the audience what it means to live in the moment.

Advertiser Profiles
Mood
Active
Production
Nicolas Winding Refn ... Director
Agency
Hudson Rouge (Agency), Team Detroit (Creative Agency)

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