Pepsi TV Spot, 'There Since the First Halftime'

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Back in the day, football was a man's game, played by men who demonstrated absolute focus and passion for the game. Oh wait, is that Pepsi? Ok fellas, that's halftime.

iSpot Review - April 19, 2018

Who would've thought it? The first halftime in football was borne of Pepsi and women.

This TV commercial from Pepsi gives a nice vintage look at early football, replete with leather helmets and woolen garb. The approach engages interest easily for a football viewing audience.

The historical joke is just plausible enough to be believed and the thought of it gives a good giggle. The challenge in this iteration of the creative is to tag the Katy Perry Super Bowl Halftime Show onto the creative execution. Doing so takes time from the Pepsi product and limits the brand moments onscreen. 

January 07, 2015
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Firework - Katy Perry
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Amanda Vaez Phillips , Mike Dell , Steve Heinke ... Voice Over
Motive ... Agency

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