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Performance Analytics
Data is based on life of ad, unless indicated otherwise

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Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
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Industry Avg.
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Sentiment
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Industry Share of Voice - past 2 weeks
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About Pepsi TV Commercial, 'There Since the First Halftime'

Back in the day, football was a man's game, played by men who demonstrated absolute focus and passion for the game. Oh wait, is that Pepsi? Ok fellas, that's halftime.

iSpot Review — July 8, 2015

Who would've thought it? The first halftime in football was borne of Pepsi and women.

This TV commercial from Pepsi gives a nice vintage look at early football, replete with leather helmets and woolen garb. The approach engages interest easily for a football viewing audience.

The historical joke is just plausible enough to be believed and the thought of it gives a good giggle. The challenge in this iteration of the creative is to tag the Katy Perry Super Bowl Halftime Show onto the creative execution. Doing so takes time from the Pepsi product and limits the brand moments onscreen. 



Advertiser
Advertiser Profiles
Products
Tagline
“Live For Now”
Mood
Funny
Actors - Add
Agency
BBDO (Agency), TBWA Chiat Day (Creative Agency), Firstborn (Digital Agency)
Screenshots

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