Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About McDonald's Dollar Menu TV Commercial, 'Smart Money' Featuring Rashid Byrd

In this McDonald's commercial, we are taken through the mansion of a multi-million dollar athlete. Specifically, it's the home of Rashid Byrd of the Rio Grande Valley Vipers. He's got peacocks roaming on a driveway that's packed with sleek, modern cars and even a butler who shares a secret handshake with him. On the morning after what seems to have been a great party, Byrd and his friend arrive with breakfast sandwiches and McCafé Coffee from McDonald's to wake up all the sleepyheads... even the random elderly man wearing a jersey.

Advertiser
Advertiser Profiles
Tagline
“I'm Lovin' It”
Songs - Add
Mood
Funny
Actors - Add
Michael Chieffo ... Butler, Rashid Byrd ... Athlete
Animals
Agency
DDB (Agency), We Are Unlimited (Creative Agency), DDB Chicago (Digital Agency)

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