Stephen Curry of the Golden State Warriors, American ballet dancer Misty Copeland and PGA Tour golfer Jordan Spieth star in this powerful Under Armour commercial. Each athlete stands tall in front of a hazy neutral backdrop, looks forward with determination and begins to train. Then, we watch the bodies literally multiply to become armies of people synchronizing with every spin, swing and dribble. By the time these armies each go back to being a single person, we are reminded that we are a sum of our training.

Advertiser
Advertiser Profiles
Tagline
“I Will.”
Mood
Active
Actors - Add
Jordan Spieth ... Athlete, Misty Copeland ... Athlete, Stephen Curry ... Athlete
Production
James Graves ... Producer, Wally Pfister ... Director
Agency
Droga5 (Creative Agency), Reset (Production Company)
Screenshots

More Under Armour Commercials
Related Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top