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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
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Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Verizon TV Commercial, '#FortyEight' Featuring Edward Norton
Edward Norton has had interesting 48 hours. Good thing he's got his Droid with him for the ride.
Advertiser
Products
Mood
Funny
Hashtag
Actors
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Cyd Strittmatter ... air traffic controller, Edward Norton ... Actor/Actress, A. Russell Andrews ... Doctor, Brett Colbeth ... Russian Henchman, Brionne Davis ... Karaoke Boyfriend, Dollar Tan ... Asian Henchmen, Greg Yoon ... Wallet Guy, Gregory Scott Cummins ... Russian Mob Boss with Ferret, Jeff Austin ... Millionaire Bentley, Kelly Thiebaud ... Girl in green dress, Massi Furlan ... Bad Russian guy, Nick Gracer ... Russian Henchman at table, Paul Nguyen ... Asian Henchmen raising glass
Production
Matthijs Van Heijningen ... Director
Agency
McGarry Bowen LLC (Agency), Wieden+Kennedy (Creative Agency), AKQA (Digital Agency), MJZ (Production Company)
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