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Attention Score
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Media Measurement
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Attention & Performance Analytics
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Industry Avg.
Earned Online Views
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Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Apple iPad Air TV Commercial, 'Pencil'

A pencil and an iPad aren't that different. They have both been used to start a poem, compose a symphony, sketch out a design and fill in a crossword. They have both been taken into the classroom, the boardroom, on expeditions and even into space. Now the iPad and the pencil share another thing in common: their size. Introducing the all-new iPad Air.

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Bryan Cranston ... Voice Over)

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