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Rolex TV Commercial, 'The Rolex Way: Tested to Extremes'

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Machines make the watch bands with ease as clicking sounds fill the steel room. A test watch is plunged into water as bubbles surround its case. The people at Rolex know that no one should go through this kind of torture and that it's impossible to journey to the depths of the earth. But, they do it anyway. After all, no one tests a Rolex like Rolex.

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Rolex
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JWT ... Creative Agency, Mindshare ... Media Agency
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