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Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Local
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Attention & Performance Analytics
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Attention Score
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About GEICO TV Commercial, 'Prisoner: It's What You Do'

In what looks like the medieval times, a group of armored knights led by an imposing leader enter a room lit only by torches. He's come to check on the progress of his men with their prisoner who is tied to a large table. The two men sternly reply that the prisoner will tell them everything very shortly as they each hold a sharp, pointy weapon. As soon as the leader and his entourage take off, however, a bunch of other men emerge from their hiding spots as the group resumes their pingpong match on the table. As it turns out, the prisoner is acting as their net and keeping score the entire time. If your boss stops by, you act like you're working -- It's what you do. If you want to save 15 percent or more on car insurance, you switch to GEICO.

iSpot Review — July 8, 2016

The tools used for torture during medieval times were instruments of pain, designed to instill fear and intimidation. Luckily for us, they're locked away in exhibits across museums around the world, shown on display to give us a glimpse of how fortuitous we are living in a society where such crude instruments are no longer applied to humans for the exchange of information.

In this 30-second ad from Geico, we watch a man accompanied by armed guards enter a room where we see someone strapped to a table with his torturers nearby. When he asks if there has been any progress, a torturer says that the prisoner will tell them everything very shortly while giving off a glimpse of an instrument of pain in hand. Slightly horrified, he tells the men to carry on as he leaves them be. The torturers quickly flip the table over as the prisoner who also fills the role of net and scorekeeper tells them the score. The same instrument of pain also doubles as a legitimate ping pong paddle and the two resume playing as the prisoners cheer on.

Getting caught slacking off at work as a member of the torture chamber can speak for itself. There are no write-ups for being subordinate, no manager to pull you aside to assess you on your lack of effort and certainly no human resources department to contact you about your behavior. Not to mention the tools you use for work can be applied to you at any time. But when your boss shows up during the middle of a heated ping pong match with your pride on the line, you stop everything you're doing and make it look like you're making progress on the task at hand, because it's what you do. But the moment you're left to your duties, you've got a job to finish, and it's to make sure you're the sole victor.


Advertiser
Advertiser Profiles
Tagline
“It's What You Do”
Songs - Add
Mood
Funny
Actors - Add
Dan Considine ... The net, Ron Bottitta ... King, David A. Johnstone ... Caged prisoner, Pat Jankiewicz ... Guard cheering, Ronnie Gene Blevins ... Prison guard
Agency
The Martin Agency (Agency)

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