2024 Kia EV9 Super Bowl 2024 TV Spot, 'Perfect 10' Song by Cat Power, Coldplay [T1]

As a young girl gracefully glides on the ice, the crowd holds its breath. With a flawless landing, cheers erupt, but her joy fades as she notices an empty seat next to her dad. Heading home in their 2024 Kia EV9, the girl's dad makes an unexpected turn off the main road, and they arrive at a snowy cabin with an illuminated ice rink. Her dad plugs a set of speakers into the electric car and queues up the music. Through the window, her grandfather watches the girl skate her routine, pride evident as he wipes a tear and writes "10" on the glass, restoring the girl's radiant smile.