AT&T 5G Helmet TV Spot, 'Leveling the Playing Field'
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In collaboration with Gallaudet University, AT&T presents the 5G Helmet. While a cover of "The Sound of Silence" sung by Amira Daugherty plays in the background, AT&T showcases the importance of communication between coach and player while on the field. Using augmented reality, coaches are able to select a play on the sideline and appear on the lens of a player's helmet. This helmet enables the Gallaudet University Bisons to get a touchdown and levels the playing field for Deaf and hard-of-hearing athletes.
- Published
- October 15, 2023
- Advertiser
- AT&T Wireless
- Tagline
- “Connecting Changes Everything”
- Mood
- Active
- Actors - Add
- Gallaudet University Bisons ... Athlete
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