Rakuten Super Bowl 2023 TV Spot, 'Not-So Clueless' Feat. Alicia Silverstone, Elisa Donovan, Song by Supergrass

During Super Bowl LVII, Alicia Silverstone is back in her yellow plaid as Cher Horowitz, ready to debate economics against her high school rival (and fashion copycat), Amber, played by Elisa Donovan. Cher has recently discovered that she can receive cash back on her shopping sprees with Rakuten. With this information, she couldn't help but say her iconic line, "As if!" Now she can continue to stock her rotating closet, strut down Beverly Hills as she contemplates her love life, and shop 'til she drops online—even if she might get into a fender bender with the delivery truck. It seems she still might not have passed her driving test. Cher concludes that not downloading Rakuten would make you "butt crazy," sending the class into a round of applause. Cher takes her seat, and a 2023 version of Travis Birkenstock asks if she is a little old to be in high school, however, it seems she is still a little clueless and just smiles at the camera with an oblivious "what?"