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Dove CROWN Coalition TV Spot, 'America the Beautiful' Song by Ray Charles
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Photos of protests following the death of George Floyd are shown as Ray Charles' arrangement of "America the Beautiful" plays in the background. Dove believes that America will not be beautiful until it is beautiful for everyone. The company says it co-founded the CROWN Coalition to fight hair discrimination, and it is expanding that partnership with a $5 million investment to fight systemic racism.
- Published
- June 20, 2020
- Advertiser
- Dove (Deodorant)
- Ad URL
- http://www.dove.com/crown
- Mood
- Emotional
- Events & Venues
- COVID-19 , Black Lives Matter
- Actors - Add
- None have been identified for this spot.
- Characters
- Kids
- Agency
- Mindshare ... Media Agency, Ogilvy ... Creative Agency, Razorfish ... Digital Agency
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