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Banking on Emotions: The Secret Behind Chase’s Emotional ‘Next Thing You Know’ Campaign
Banking on Emotions: The Secret Behind Chase’s Emotional ‘Next Thing You Know’ Campaign
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
iSpot Launches Outcomes at Scale; Paramount Leads as First to Implement
iSpot Launches Outcomes at Scale; Paramount Leads as First to Implement
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
Bold Moves, Better Results: Nike Returns To Old Ways
Bold Moves, Better Results: Nike Returns To Old Ways
Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Streaming Measurement Has Its Coming of Age Moment
Streaming Measurement Has Its Coming of Age Moment
Mastering the Art of Streaming Advertising with Modern Streaming Measurement
Mastering the Art of Streaming Advertising with Modern Streaming Measurement
How Molson Coors Brews Business Results With Granular, Real-Time TV Data: an iSpot Success Story
How Molson Coors Brews Business Results With Granular, Real-Time TV Data: an iSpot Success Story
Transparency in CTV Measurement with Mike Fisher, GroupM
Transparency in CTV Measurement with Mike Fisher, GroupM