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Ignoring the Signs? Bayer’s Ad Wants You to ‘See Your Risks’
Ignoring the Signs? Bayer’s Ad Wants You to ‘See Your Risks’
Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
The Trade Desk on Bridging the Gap Between Linear and CTV
The Trade Desk on Bridging the Gap Between Linear and CTV
Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent
Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent
How Heineken 0.0’s Ad Campaign is Winning Over Both Drinkers and Non-Drinkers
How Heineken 0.0’s Ad Campaign is Winning Over Both Drinkers and Non-Drinkers
Channel-Optimized Creative With TripleLift’s Andrew King
Channel-Optimized Creative With TripleLift’s Andrew King
Roku and iSpot: Redefining CTV with Advanced Ad Formats
Roku and iSpot: Redefining CTV with Advanced Ad Formats
‘Delivery’s Other Half’: Grubhub and Amazon Promote Their Partnership
‘Delivery’s Other Half’: Grubhub and Amazon Promote Their Partnership
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
Wholesome Adventure: Rivian Solidifies a Connective Brand Identity
Wholesome Adventure: Rivian Solidifies a Connective Brand Identity
Challenger Brands: Innovating Service, Value, & Positioning
Challenger Brands: Innovating Service, Value, & Positioning