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McDonald’s Transparency Campaign Is More Effective Than You Think
Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI
Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI
3 Retail Video Ad Tips from H1 That Belong in Your Holiday Playbook
3 Retail Video Ad Tips from H1 That Belong in Your Holiday Playbook
Your Car, Your Way: Slate’s Customizable EV Breaks the Mold
Your Car, Your Way: Slate’s Customizable EV Breaks the Mold
Banking on Emotions: The Secret Behind Chase’s Emotional ‘Next Thing You Know’ Campaign
Banking on Emotions: The Secret Behind Chase’s Emotional ‘Next Thing You Know’ Campaign
Ignoring the Signs? Bayer’s Ad Wants You to ‘See Your Risks’
Ignoring the Signs? Bayer’s Ad Wants You to ‘See Your Risks’
Rethinking Outcome Measurement in a Cross-Platform, Multi-Device Era
Rethinking Outcome Measurement in a Cross-Platform, Multi-Device Era
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
Chili’s Turns the Triple Dipper Cheese Pull into a National Ad Campaign
Chili’s Turns the Triple Dipper Cheese Pull into a National Ad Campaign
Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity
Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity
A Prairie Dog, a Horse, and a Pharmacy Walk Into an Ad: Inside GoodRx’s “The Savings Wrangler”
A Prairie Dog, a Horse, and a Pharmacy Walk Into an Ad: Inside GoodRx’s “The Savings Wrangler”
From Scream to Screen: Cologuard’s Fright-Free Message
From Scream to Screen: Cologuard’s Fright-Free Message