Top Posts Matches (317 results)

Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded

Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign

Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment

Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent

How Heineken 0.0’s Ad Campaign is Winning Over Both Drinkers and Non-Drinkers

‘Delivery’s Other Half’: Grubhub and Amazon Promote Their Partnership

‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers

Wholesome Adventure: Rivian Solidifies a Connective Brand Identity

Challenger Brands: Innovating Service, Value, & Positioning

Challenger Brands: Disrupting Consumer Behavior

‘Worth It’ Indeed: Shake Shack’s Ad Campaign and the Art of Culinary Storytelling

This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice