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The Winning Formula Behind Scopely’s Star-Studded Monopoly Go Campaign
The Winning Formula Behind Scopely’s Star-Studded Monopoly Go Campaign
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
‘Worth It’ Indeed: Shake Shack’s Ad Campaign and the Art of Culinary Storytelling
‘Worth It’ Indeed: Shake Shack’s Ad Campaign and the Art of Culinary Storytelling
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
How Activision Scores Outcomes With Modern Sports Media Measurement
How Activision Scores Outcomes With Modern Sports Media Measurement
Unwrapping Holiday TV Ad Tips
Unwrapping Holiday TV Ad Tips
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: Top Celebrity Ads
Super Bowl Archives: Top Celebrity Ads
Americans React to Inflation References in Advertising
Americans React to Inflation References in Advertising
Retail Focus: Kathryn Hahn Puts Amazon in Back-to-School Spotlight
Retail Focus: Kathryn Hahn Puts Amazon in Back-to-School Spotlight
TV’s Top Advertisers During the 2022 NFL Draft
TV’s Top Advertisers During the 2022 NFL Draft