Top Posts Matches (213 results)

Challenger Brands: Disrupting Consumer Behavior

‘Worth It’ Indeed: Shake Shack’s Ad Campaign and the Art of Culinary Storytelling

iSpot Welcomes Nipun Dureja As Chief Technology Officer

How Balance of Nature Boosts Conversions with Creative Optimization and Audience Targeting

Reaching Female NFL Fans Beyond Game Day

Reiimagine Denim: Viewer Response to Levi’s Collaboration with Beyoncé

Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad

Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads

How Activision Scores Outcomes With Modern Sports Media Measurement

Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’

Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us

Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix