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A Winning Game Plan to Refine TV Viewing Data During Football Season
A Winning Game Plan to Refine TV Viewing Data During Football Season
Do Shorter Ads Keep Attention? Factors Driving Tune Out
Do Shorter Ads Keep Attention? Factors Driving Tune Out
Razor Companies get Sharp on TV Spend
Razor Companies get Sharp on TV Spend
Segment Matching: Advancing TV Ad Measurement for the Digital Era
Segment Matching: Advancing TV Ad Measurement for the Digital Era
We’ve Partnered with NBCUniversal to Make Outcome-Based TV Selling a Reality
We’ve Partnered with NBCUniversal to Make Outcome-Based TV Selling a Reality
Connect Your TV Ad Impressions to Business Outcomes
Connect Your TV Ad Impressions to Business Outcomes
How Target’s Black Friday Placements Sparked Serious Digital ROI
How Target’s Black Friday Placements Sparked Serious Digital ROI
The 68th Annual Primetime Emmy Awards by the Numbers
The 68th Annual Primetime Emmy Awards by the Numbers
Olympics Update: The Top 5 Most Engaging Brands and Ads During the Games Through August 14
Olympics Update: The Top 5 Most Engaging Brands and Ads During the Games Through August 14
Super Bowl 50 Pre-Game Stats
Super Bowl 50 Pre-Game Stats
The Day Before the Big Game: Everything We Know About Super Bowl 50 Ads So Far
The Day Before the Big Game: Everything We Know About Super Bowl 50 Ads So Far
Super Bowl Update: Today’s Top News and Stats
Super Bowl Update: Today’s Top News and Stats