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Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
The Most Nostalgic Video Ads of 2024
The Most Nostalgic Video Ads of 2024
Reiimagine Denim: Viewer Response to Levi’s Collaboration with Beyoncé
Reiimagine Denim: Viewer Response to Levi’s Collaboration with Beyoncé
The Art of Advertising to High-Income Earners: Lessons from Nearly 9K Video Ads
The Art of Advertising to High-Income Earners: Lessons from Nearly 9K Video Ads
Messaging in Election Years: How to Know What’s Right for Your Brand
Messaging in Election Years: How to Know What’s Right for Your Brand
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads