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From Measurement to Optimization: How Roku and iSpot Are Making Outcomes Actionable in Streaming

Roku Ads, Optimized for Outcomes: A New Streaming Standard Powered by iSpot

From Bikini Bottom to Burger King: A SpongeBob Spot That Connects Generations

Inside “Where Champions Fly”: Insights on Delta’s Olympic Debut Ad

Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers

Walmart Turns Whoville Into WhoKnewVille for the Holidays

Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity

Breakfast Bliss for $6: IHOP’s Value Menu Brings Joy to the Table

Paws, Play, and Passion: Purina Becomes U.S. Soccer’s Official Pet Partner

Nike Asks Young Athletes, “Why Do It?”

Russell Wilson and Son “Snap” Into Victory With Hot Wheels

Proving Media Effectiveness