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Relatable Storytelling Boosts Ollie’s Ad Effectiveness

Beyond the Viral Punchline: Breaking Down McDonald’s Big Arch Creative Performance

Aligning with Health Trends: PepsiCo Introduces “Unbelievably” Pepsi Prebiotic Cola

PetSmart Leverages Brick-and-Mortar Strengths to Convince Customers to Ditch Online Competitors

From Programmatic to Performance: Julie Van Ullen’s Industry Lens

Jet-Puffed’s “Love ’Em to Death” Breaks the Mold with Sacrificial Marshmallows

Inside Super Bowl LX’s Celebrity Ad Playbook

A Footlong Leap Forward: Subway Resurrects the Sub Club

When Touchdowns Start Sounding Delicious: Inside Uber Eats’ New NFL Ads

From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy

Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers

How B2B Brands Bet on Soccer for Ad Conversions in Q3