Top Posts Matches (54 results)

The Flannel Effect: L.L. Bean Channels Cozy Moments for Holiday Gold
The Flannel Effect: L.L. Bean Channels Cozy Moments for Holiday Gold
“The Biggest Drop”: A Brand Collaboration Ties Into a Cultural Moment
“The Biggest Drop”: A Brand Collaboration Ties Into a Cultural Moment
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
The Art of Advertising to High-Income Earners: Lessons from Nearly 9K Video Ads
The Art of Advertising to High-Income Earners: Lessons from Nearly 9K Video Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Messaging in Election Years: How to Know What’s Right for Your Brand
Messaging in Election Years: How to Know What’s Right for Your Brand
The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt
The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
Why Ad-Centric TV Measurement Is the Future
Why Ad-Centric TV Measurement Is the Future
How NBCU and iSpot are Changing the TV Currency Game
How NBCU and iSpot are Changing the TV Currency Game