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Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign

‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent

Harry’s Introduces Body Care Line to Make Men Feel Good

Bringing TV Outcomes to the Forefront with Paramount

Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded

iSpot, Circana, and Paramount Partner to Bring Outcomes at Scale to CPG Advertisers

Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment

iSpot and Roku Deepen Partnership to Enhance Streaming TV Ad Measurement With Precision and Accuracy

Transparency Series Recap: Unifying Measurement & Marketers

Challenger Brands: Disrupting Consumer Behavior

Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign

The Art of Advertising to High-Income Earners: Lessons from Nearly 9K Video Ads