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Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Messaging in Election Years: How to Know What’s Right for Your Brand
Messaging in Election Years: How to Know What’s Right for Your Brand
How Activision Scores Outcomes With Modern Sports Media Measurement
How Activision Scores Outcomes With Modern Sports Media Measurement
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
How College Football Viewing Could Realign For Conferences This Fall
How College Football Viewing Could Realign For Conferences This Fall
Breaking Down Data Silos Across Platforms With SimpliSafe’s Jonathan Chin
Breaking Down Data Silos Across Platforms With SimpliSafe’s Jonathan Chin
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Advancing TV Currency With Leslie Wood, iSpot Chief Research Officer
Advancing TV Currency With Leslie Wood, iSpot Chief Research Officer
The Power of Audience-Centric Video Ad Measurement
The Power of Audience-Centric Video Ad Measurement
Streaming Ad Shifts: Key H1 Trends for Insurance, QSR, and Automaker Advertisers
Streaming Ad Shifts: Key H1 Trends for Insurance, QSR, and Automaker Advertisers
Cannes Lions 2024: Marketers Call for Unification
Cannes Lions 2024: Marketers Call for Unification
Optimizing Cross-Platform Ad Campaigns Across Creative, Audience and Outcomes
Optimizing Cross-Platform Ad Campaigns Across Creative, Audience and Outcomes