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Pizza Hut Reinforces its “Delivery Anywhere” Premise and Young Males Respond
Pizza Hut Reinforces its “Delivery Anywhere” Premise and Young Males Respond
From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
Your Car, Your Way: Slate’s Customizable EV Breaks the Mold
Your Car, Your Way: Slate’s Customizable EV Breaks the Mold
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded