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Rethinking Outcome Measurement in a Cross-Platform, Multi-Device Era
Rethinking Outcome Measurement in a Cross-Platform, Multi-Device Era
The Art of Advertising to High-Income Earners: Lessons from Nearly 9K Video Ads
The Art of Advertising to High-Income Earners: Lessons from Nearly 9K Video Ads
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
The Modern Solutions to the Biggest TV Measurement Challenges
The Modern Solutions to the Biggest TV Measurement Challenges
How College Football Viewing Could Realign For Conferences This Fall
How College Football Viewing Could Realign For Conferences This Fall
Breaking Down Data Silos Across Platforms With SimpliSafe’s Jonathan Chin
Breaking Down Data Silos Across Platforms With SimpliSafe’s Jonathan Chin
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Advancing TV Currency With Leslie Wood, iSpot Chief Research Officer
Advancing TV Currency With Leslie Wood, iSpot Chief Research Officer
The Power of Audience-Centric Video Ad Measurement
The Power of Audience-Centric Video Ad Measurement
Streaming Ad Shifts: Key H1 Trends for Insurance, QSR, and Automaker Advertisers
Streaming Ad Shifts: Key H1 Trends for Insurance, QSR, and Automaker Advertisers
Cannes Lions 2024: Marketers Call for Unification
Cannes Lions 2024: Marketers Call for Unification
The Case for Precision in Sports Media Measurement
The Case for Precision in Sports Media Measurement