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iSpot, Circana, and Paramount Partner to Bring Outcomes at Scale to CPG Advertisers

Striking the Right Balance: Brand Building & Driving Intent for McDonald’s

‘Worth It’ Indeed: Shake Shack’s Ad Campaign and the Art of Culinary Storytelling

How Balance of Nature Boosts Conversions with Creative Optimization and Audience Targeting

Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads

Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers

Breaking Down Data Silos Across Platforms With SimpliSafe’s Jonathan Chin

Winning Through Storytelling: The Power of Narratives in Super Bowl Ads

iSpot Achieves First-Ever MRC Accreditation for National TV Ad Occurrence Reporting

iSpot.tv Earns MRC Accreditation for National TV Ad Occurrence Reporting

1H 2023 TV Transparency Report: Impressions Increase Signals Audience Shifts

Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video Ads