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Roku Ads, Optimized for Outcomes: A New Streaming Standard Powered by iSpot

The Flannel Effect: L.L. Bean Channels Cozy Moments for Holiday Gold

Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers

Expanded Lifestyle and Business Benefits Drive Exceptional Results for American Express

Breakfast Bliss for $6: IHOP’s Value Menu Brings Joy to the Table

Anthropic’s Claude Claims There’s Never Been a Better Time to Be a Problem

“The Biggest Drop”: A Brand Collaboration Ties Into a Cultural Moment

Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI

When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance

Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough

‘Nearly Home’: Viewer Reaction to Realtor.com’s Campaign Featuring Reba McEntire

iSpot and National CineMedia Partner to Provide First-of-its-Kind Cinema Measurement at Scale