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Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Harry’s Introduces Body Care Line to Make Men Feel Good
Harry’s Introduces Body Care Line to Make Men Feel Good
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Americans React to Inflation References in Advertising
Americans React to Inflation References in Advertising
Connect Your TV Ad Impressions to Business Outcomes
Connect Your TV Ad Impressions to Business Outcomes
Turning Weird into Safe: Cash App’s ‘Weird for Real’ Campaign Strikes a Chord with Viewers
Turning Weird into Safe: Cash App’s ‘Weird for Real’ Campaign Strikes a Chord with Viewers
‘Delivery’s Other Half’: Grubhub and Amazon Promote Their Partnership
‘Delivery’s Other Half’: Grubhub and Amazon Promote Their Partnership
Reiimagine Denim: Viewer Response to Levi’s Collaboration with Beyoncé
Reiimagine Denim: Viewer Response to Levi’s Collaboration with Beyoncé
Unwrapping Holiday TV Ad Tips
Unwrapping Holiday TV Ad Tips
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program