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Driving Intent in Super Bowl LIX: Key KPIs for Hellmann’s
Driving Intent in Super Bowl LIX: Key KPIs for Hellmann’s
The Most Heartfelt Video Ads of 2024
The Most Heartfelt Video Ads of 2024
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
Rethinking Outcome Measurement in a Cross-Platform, Multi-Device Era
Rethinking Outcome Measurement in a Cross-Platform, Multi-Device Era
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
How Creative Testing Shapes Smarter Media Plans
How Creative Testing Shapes Smarter Media Plans
Creative Outcomes | Wings and Wins: The Trifecta of Jason Kelce, Football, and Buffalo Wild Wings
Creative Outcomes | Wings and Wins: The Trifecta of Jason Kelce, Football, and Buffalo Wild Wings
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt
The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Which TV Ads Generated The Biggest Laughs in 2023?
Which TV Ads Generated The Biggest Laughs in 2023?
NFL TV Ad Reach Goes the Extra Yard
NFL TV Ad Reach Goes the Extra Yard