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iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
Furry, Funny, and Full of Food: Uber Eats’ Sesame Street Takeover
Furry, Funny, and Full of Food: Uber Eats’ Sesame Street Takeover
How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media
How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media
Still Measuring YouTube Separately? Here’s What You’re Missing.
Still Measuring YouTube Separately? Here’s What You’re Missing.
Sausage with a Spark: Johnsonville and Dr Pepper Launch National Collaboration
Sausage with a Spark: Johnsonville and Dr Pepper Launch National Collaboration
Why Your Measurement Stack is Making You Less Confident (And How to Fix It)
Why Your Measurement Stack is Making You Less Confident (And How to Fix It)
The Power of Outcome Guarantees for Advertisers
The Power of Outcome Guarantees for Advertisers
Craig Ziegler on iSpot’s Approach to AI and Unification
Craig Ziegler on iSpot’s Approach to AI and Unification
Axe Uses Cavemen and Comedy to Launch Next-Generation Spray System
Axe Uses Cavemen and Comedy to Launch Next-Generation Spray System
PetSmart Leverages Brick-and-Mortar Strengths to Convince Customers to Ditch Online Competitors
PetSmart Leverages Brick-and-Mortar Strengths to Convince Customers to Ditch Online Competitors
Building “Room to Dream”: Rocket Mortgage and Jahmyr Gibbs Take the Field
Building “Room to Dream”: Rocket Mortgage and Jahmyr Gibbs Take the Field
6 Questions Your CMO Will Ask in 2026—And How to Be Ready
6 Questions Your CMO Will Ask in 2026—And How to Be Ready