Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (15 results) The Great Brand Redux: Adopting Purpose to Connect With New Relevancy Ask the iSpot Expert: Benchmarking Video Creative Effectiveness From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent Copy Nothing: Jaguar’s Daring Leap Into ‘Exuberant Modernism’ Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way What Brands Need to Know About the Viewer Impact of Political Advertising How Overcoming the CTV Incrementality Challenge Unlocks ROAS Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3 Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 2 Team Spotlight: Content Operations & the iSpot Ad Catalog 1 2 »