Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (44 results) Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign The Future of TV Advertising: Insights from ‘The Efficiency Curve’ Study Powered by iSpot and LG Ads Solutions Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign Messaging in Election Years: How to Know What’s Right for Your Brand Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way The Keys to Successful Celebrity Use in Super Bowl Ads The Rising but Risky Use of Humor in Super Bowl Ads Which TV Ads Generated The Biggest Laughs in 2023? iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & Insights Mastering the Art of Streaming Advertising with Modern Streaming Measurement Why iSpot Acquired 605 iSpot Makes Key Strategic Hire – Taps Research Legend Leslie Wood As Chief Research Officer « 1 2 3 4 »