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From Programmatic to Performance: Julie Van Ullen’s Industry Lens

iSpot SAGE: Our New Agentic AI Platform in Action With GM

Inside Super Bowl LX’s Celebrity Ad Playbook

From Measurement to Optimization: How Roku and iSpot Are Making Outcomes Actionable in Streaming

6 Questions Your CMO Will Ask in 2026—And How to Be Ready

From Bikini Bottom to Burger King: A SpongeBob Spot That Connects Generations

The Flannel Effect: L.L. Bean Channels Cozy Moments for Holiday Gold

From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy

How B2B Brands Bet on Soccer for Ad Conversions in Q3

Walmart Turns Whoville Into WhoKnewVille for the Holidays

Russell Wilson and Son “Snap” Into Victory With Hot Wheels

Proving Media Effectiveness