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Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
Reaching Female NFL Fans Beyond Game Day
Reaching Female NFL Fans Beyond Game Day
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
Kevin Hart Keeps Viewers “Merry Like This” for Sam’s Club
Kevin Hart Keeps Viewers “Merry Like This” for Sam’s Club
Americans React to Inflation References in Advertising
Americans React to Inflation References in Advertising
Black Friday Ads Go Viral – How This Year’s Best Brands and Commercials Drove Digital ROI
Black Friday Ads Go Viral – How This Year’s Best Brands and Commercials Drove Digital ROI
New Video Games Feature Women, But Are They Advertising to Them?
New Video Games Feature Women, But Are They Advertising to Them?
Wireless Industry: Digital Engagement Drives Net Customer Additions
Wireless Industry: Digital Engagement Drives Net Customer Additions