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Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance

iSpot and National CineMedia Partner to Provide First-of-its-Kind Cinema Measurement at Scale

Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign

Unified Data, Trusted Results with Microsoft

Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded

iSpot, Circana, and Paramount Partner to Bring Outcomes at Scale to CPG Advertisers

Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment

Striking the Right Balance: Brand Building & Driving Intent for McDonald’s

Small Package, Surprising Strength: Oikos’ Ad Launched on Super Bowl Weekend Scores Big with Viewers

Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent

Driving Intent in Super Bowl LIX: Key KPIs for Taco Bell

Driving Intent in Super Bowl LIX: Key KPIs for Booking.com