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iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
Why Your Measurement Stack is Making You Less Confident (And How to Fix It)
Why Your Measurement Stack is Making You Less Confident (And How to Fix It)
A Culinary Overhaul: How Gordon Ramsay is Leading the I Can’t Believe It’s Not Butter Revival
A Culinary Overhaul: How Gordon Ramsay is Leading the I Can’t Believe It’s Not Butter Revival
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Your Car, Your Way: Slate’s Customizable EV Breaks the Mold
Your Car, Your Way: Slate’s Customizable EV Breaks the Mold
Doritos Wins Most Likeable Super Bowl Ad of the Past 5 Years
Doritos Wins Most Likeable Super Bowl Ad of the Past 5 Years
The Day Before the Big Game: Everything We Know About Super Bowl 50 Ads So Far
The Day Before the Big Game: Everything We Know About Super Bowl 50 Ads So Far
Convenience Meets High Performance: Factor Launches “Serena Eats Real” Campaign
Convenience Meets High Performance: Factor Launches “Serena Eats Real” Campaign
Reframing Rail Travel: Amtrak’s Automotive-Inspired Campaign
Reframing Rail Travel: Amtrak’s Automotive-Inspired Campaign
How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media
How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media
Analyzing Lifestyle Positioning in Rivian’s Long-Form Ads
Analyzing Lifestyle Positioning in Rivian’s Long-Form Ads
From Programmatic to Performance: Julie Van Ullen’s Industry Lens
From Programmatic to Performance: Julie Van Ullen’s Industry Lens