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Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
The Most Nostalgic Video Ads of 2024
The Most Nostalgic Video Ads of 2024
Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
Rising Pharma Brands Pop Up During News Programs
Rising Pharma Brands Pop Up During News Programs
Audiences Eat Up Laughs From QSR TV Advertisers
Audiences Eat Up Laughs From QSR TV Advertisers
2023 March Madness Advertising Was a Slam Dunk for TV
2023 March Madness Advertising Was a Slam Dunk for TV
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: Weirdly Effective Ads