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Putting the Ad Intelligence in AI: Takeaways From TV Disrupt 2026

PetSmart Leverages Brick-and-Mortar Strengths to Convince Customers to Ditch Online Competitors

An Early Look at This Year’s Super Bowl Ad Playbook

The Primal Call to Protect: Mutual of Omaha Revitalizes a 60-Year Legacy

Building “Room to Dream”: Rocket Mortgage and Jahmyr Gibbs Take the Field

Red Lobster Gives Consumers More Reasons to Love Seafood

When Touchdowns Start Sounding Delicious: Inside Uber Eats’ New NFL Ads

Duck Lips, Pop Culture, and Pringles: How the Snack Brand Landed Cross-Generational Appeal

Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers

The Eli Lilly Approach to TV & Video Ad ROI

Jefferson’s “One Thing Led to Another” Breaks With Tradition

Where Big Box Retail Audiences Tuned In, According to Q3 Data