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Lighthearted Humor Stole the Show in Early 2025
Lighthearted Humor Stole the Show in Early 2025
Real Results from Smarter Creative
Real Results from Smarter Creative
How Creative Testing Shapes Smarter Media Plans
How Creative Testing Shapes Smarter Media Plans
Broadcast TV Uses NFL to Help Deliver Business Outcomes
Broadcast TV Uses NFL to Help Deliver Business Outcomes
Why “The Lunchables Effect: Fractions” is Too Cool for School
Why “The Lunchables Effect: Fractions” is Too Cool for School
New iSpot and Swoop Partnership Brings Greater Precision to Pharma Advertising
New iSpot and Swoop Partnership Brings Greater Precision to Pharma Advertising
Who’s Betting on Streaming? A Look at H1’s SOV by Vertical
Who’s Betting on Streaming? A Look at H1’s SOV by Vertical
From Split Ends to Star Power: Pantene’s Cross-Generational Play
From Split Ends to Star Power: Pantene’s Cross-Generational Play
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
End Wasteful TV Ad Spending
End Wasteful TV Ad Spending
From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
Unifying the Full Ad Lifecycle
Unifying the Full Ad Lifecycle